Buy Tickets! 

September 17th & 18th
Washington Pavilion - Sioux Falls, South Dakota

Brain SPA is a unique event designed as a "SPA for your Brain," focusing on stimulating and developing your intellectual and leadership capabilities. The event is tailored for individuals eager to challenge their thinking, enhance their leadership skills, and improve the experiences they provide in their professional environments. Attendees will be immersed in learning about the science, philosophy, and art (SPA) of business, gaining insights that merge theoretical knowledge with practical applications.

Speaker Lineup

Jon Acuff

New York Times Bestselling Author and a popular speaker known for his motivational talks and workshops on topics like goal setting and perseverance. One of his notable achievements is the publication of several bestselling books, including "Finish: Give Yourself the Gift of Done" and "Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck." These books have received widespread acclaim for their practical insights and actionable advice on achieving goals and overcoming challenges in both personal and professional life. Additionally, Acuff is highly sought-after as a speaker, delivering engaging and inspiring talks on goal setting, productivity, and personal growth at various conferences, corporate events, and universities. With decades of experience working with major brands like Bose, Nissan, and Microsoft, he shares valuable strategies and insights that individuals can apply to achieve their goals and unlock their potential. 

Tom Patterson

CEO and co-founder of Tommy John, one of the most well-known apparel brands in the USA specializing in men's and women's underwear, loungewear, and apparel known for its innovative designs and premium fabrics. Under Patterson's leadership, Tommy John has garnered recognition and awards for its innovative products and contributions to the fashion industry. He was featured in Crain's New York Business magazine's "Forty under 40" list in 2016 and was honored as EY's Entrepreneur of the Year New York for Retail and Consumer Goods in 2017. Patterson's expertise, leadership, and commitment to excellence have solidified Tommy John's position as a leading brand in the apparel industry, making him a notable figure in the world of fashion and design.

John DiJulius

John DiJulius is a renowned expert in creating world-class customer and employee experiences. He is the best-selling author of five books, with a sixth on the way. As the founder and Chief Revolution Officer of The DiJulius Group, John has collaborated with prestigious brands like The Ritz-Carlton, Lexus, Starbucks, KeyBank, Nestle, Chick-fil-A, Celebrity Cruise Lines, Bristol Myers, Marriott, and many more. His guidance has helped these companies turn exceptional customer experiences into their most significant competitive advantage.
John’s mission is to help companies become indispensable brands, making price irrelevant in the process. Additionally, he is the founder of John Robert’s Spas, recognized as one of the Top 20 Salons in America, and the non-profit organization Believe in Dreams.

Jason Van Ruler

Mental health counselor, coach, speaker, and author. In the last five years, he has built two successful private therapy practices, launched two podcasts, created multiple revenue streams, and published one of his recent books named "Get Past Your Past." This book talks about cultivating authentic connections with those around you and with God while finding the courage to be vulnerable about your story. Jason also coaches entrepreneurs in the helping space who need help with marketing, sales, systems, community, and growth. The growing audience he attracts is a testament to the significance of his message and the positive influence he exerts in the lives of many. 

September 17th & 18th

Washington Pavilion - Sioux Falls, South Dakota




  • 6:30 - 8:30 PM Welcome Reception


  • 8:00 - 9:00 Registration
  • 9:00-12:00 Presentations by Jason VanRuler and John DiJulius
  • 12:00-1:30 Lunch
  • 1:30-5:00 Presentations by Jon Acuff and Tom Patterson
  • 5:00 Cocktail Hour

A message from your host

Dr. Nathan Unruh

Hey there! I'm Dr. Nathan Unruh — it's my utmost pleasure to extend a heartfelt welcome to every one of you. Brain Spa is more than just a conference—it's a community of passionate individuals united by a shared vision of success and a relentless pursuit of greatness. As you network with fellow attendees, exchange ideas, and forge meaningful connections, remember that you're part of a supportive ecosystem dedicated to driving positive change and shaping the future of business.

I can't wait to see you all !

   Buy Tickets!